If creativity and innovation are key to growth and development of individuals and organizations, what can we do to maximize their potential? What are the challenges and limitations that don`t allow us to be creative 24/7 and when we prefer? Once we have identified limitations of the creativity and innovation processes, we are able to manage them and use them to create meaningful innovations that bring value. Meaningful innovations shouldn`t come as a result of random events and ingenuity of individuals, but rather as an end result of a structured process within the company innovation system.
A structured innovation system allows creative ideas and innovations to be generated as logical conclusions, rather than random events. Hence a company does not depend on market movements and fluctuations, but is able to create and drive markets and perceptual monopolies that are a meaningful source of long-term competitive advantage. Therefore, the lecture “Unleashing Creative Potentials” will give insight into the value creation process and introduce tools that are key to achieving creative and innovative potentials and that enable us to manage them.
We invite you to join us at WMF on Saturday, September 24th, 16:45-17:45 at the Laboratory Stage!