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Market-driven vs. Market-driving Strategies

Innovation Institute is a global think-tank focused on uncovering underlying principles of human cognition, emotion and behavior as they apply to maximizing individual/organizational capabilities for creative and strategic thinking, problem-solving and decision-making.

Working together with top executives and renowned professors from world’s leading universities (Harvard, Stanford, Wharton, GATech, Bocconi, Duke, Northwestern, ETH, etc.), we have developed insights, tools and frameworks that maximize individual/ team/organizational Ingenuity, which delivers exponential returns to the efforts.

Innovation Institute’s insights and activities are developed in cooperation with Institute’s esteemed Academic Council which comprises of regional and global leading scholars from the world`s best business schools, who are renowned consultants for governments, as well as leading regional and global companies (such as 3M, Coca-Cola, Dow Chemical, IBM, GE, Microsoft, Unilever, Visa, etc.).

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