Intrapreneurship Academy is a program for developing employees (talents) who have been identified by organizations as leaders of the company’s future.
The goal of this program is to develop these talents into intrapreneurs (i.e. corporate entrepreneurs) capable of continuously creating great value for the company. Intrapreneurship ensures that incumbent companies have a bright future by developing an innovation system that stimulates employees to develop ideas and turn them into new profitable business units in the company.
Intrapreneurship Academy is structured in four modules comprehending 40 academic hours where each module focuses on developing different stages of value-creation through projects (11/2020 – 07/2021)
Module 1: Developing Ideas
First week introduces participants to key concepts of intrapreneurship and value creation. It indicates key aspects that enable strategic and structured approach to creativity and innovation. The goal of this module is to identify the key success factors of entrepreneurial projects:
- At the company level (understanding the difference: intrapreneurship – project development with the company support and entrepreneurship – project development without company support)
- At the individual level (understanding the psychology of innovation and opportunities to derive our brain to innovate)
Module 2: Structuring Ideas into Projects
Second week of Intrapreneurship Academy focuses on discussing key ideas in business that must be assessed for every intrapreneurial project:
- How to identify markets and create desired market position?
- How to organize resources to achieve desired goals?
- How to formally define the key project elements?
- How to manage finances of the project?
- How to identify and manage project risks?
The goal of this part of the program is to convey to participants key knowledge in business in terms of:
- Key business principles that should be considered when structuring projects in order to develop a comprehensive project proposal
- Key contemporary knowledge in certain areas with the aim of understanding the development of certain disciplines (eg. contemporary understanding of loyalty, brands, team work etc.)
Module 3: Evolving Projects
An idea is not a project – it is only an idea. To develop it into a good project participant will work on identifying venues for potential future developments. Therefore, in the third week participants’ ideas will evolve into projects with a clear future perspective. The goal of this module is to expose participants to different challenges related to the development of innovative projects, which includes:
- Understanding challenges of leadership – how to lead in the context of intrapreneurship where there are no “best practices” that can be relied upon when making decisions
- Understanding challenges of markets – how to build market strategies for products/services that are innovative and that consumers do not how to use and in which situations
Module 4: Implementing Projects
The last week of Intrapreneurship Academy focuses on scaling participants’ projects (in terms of scale and scope) and providing them with insights about leadership skills that are expected from them as project managers. The goal of the last module is to present success stories to the participants and familiarize them with good and different practices of companies, that will help identify key elements for growth and development in project implementation.
Intrapreneurship Academy lecturers (11/2020 - 07/2021):
- prof. William Barnett (Stanford)
- prof. Irene Scopelliti (London)
- prof. Michael Ahearne (Houston)
- prof. Ajay Kohli (GA Tech)
- prof. John Deighton (Harvard)
- prof. Zoran Krupka (University of Zagreb)
- prof. Jurica Pavičić (University of Zagreb)
- prof. Goran Vlašić (University of Zagreb)
- prof. Ljiljana Najev Čačija (University of Split)
