Thinkers’ Impact Series 2014 – Gordana Kovačević, M.Sc. (Ericsson Nikola Tesla’s president)

Gordana Kovacevic

Innovation Institute welcomed Ericsson Nikola Tesla’s president, Ms. Gordana Kovačević to give speech at another edition of Thinkers’ Impact Series program, held on 23rd of April, 2014. The lecture topic was “Developing and encouraging innovative culture: case of Ericsson Nikola Tesla”.
In her speech, Ms. Kovačević pointed out the following:

  • There is no such strategy that can predict every possible outcome.
  • The world is currently in the era of fifth technological revolution, powered by information and communication technologies.
  • The dynamic changes of the business and marketplace shouldn’t be a surprise anymore; the changes will never be as slow as they had been in the previous year.
  • Recession and economic crisis shouldn’t be an alibi; the will for a victory should be stronger than ever.
  • In order to have an innovative organizational culture, everything must start from company’s employees; they are the one who fuel the innovation and present key factor of future competitiveness.
  • The strong organizational culture is more powerful than any strategy because of the human resource factor. The strategy can always be upgraded if there is a strong connection between people in the organization.
  • Every company should value its employees and that requires a unique stimulation systems, programs and strategies.
  • Innovation doesn’t necessarily require financial resources.
  • Value creation is the essential point of innovation.





CEO and President of Ericsson Nikola Tesla d.d.
Date and place of birth:
December 22, 1952
Zagreb, Croatia


Professional experience:

  • Company President, Ericsson Nikola Tesla, since 2006
  • VP Customer Solutions & Sales Support Market Unit Central Europe, Ericsson, 2002 – 2006
  • EMEA Customer Solutions & Sales Support Center of Excellence, Ericsson, 2002 – 2004
  • VP and Director Operations (Solutions, Services and Supply), Ericsson, 2002 – 2004
  • CEMA End to end Customer Solution Network, Ericsson, 2001



  • Columbia University, Graduate School of Business, Ericsson Management Executive Program, 2001
  • Ericsson Management Institute, Ericsson Management Planning, 1997
  • Master of Science (M.Sc.), Telecommunications, Faculty of Electrical Engineering and Computing, University of Zagreb, 1986


Fields of specialization:

  • Telecommunications