Intrapreneurship Academy




Intrapreneurship Academy is a program for developing young employees – talents – who have been identified by employers as leaders of company’s future. Lectures encompass:

  • Educational Content
  • Motivational Content
  • Development Content

The goal of this program is to develop these talents into intrapreneurs (i.e. corporate entrepreneurs) capable of continuously creating great value for the company.

Program structure

Intrapreneurship Academy is structured in four modules, each focused on developing different stages of value-creation through projects:

  1. Developing Ideas
  2. Structuring Ideas into Projects
  3. Evolving Projects
  4. Implementing Projects

As a result of the whole process, participants:

  1. Develop their ideas into projects that are creating true value for the company
  2. Develop themselves into leaders who are able to take charge of their projects

Academic research shows that, while specialization is good for cost minimization, its effects on long-term firm success is questionable. Firm’s success has to be pursued by constant creation of new value. While M&A present one way of adding new value to an existing firm, focusing on organic value creation is crucial for firm’s long-term success. Intrapreneurship is recognized as the key for firm success, not only because it creates new value for the company, but also because it nurtures innovative, value-creating culture in the organization. Intrapreneurship ensures that incumbent companies have a bright future by developing an innovation system that stimulates employees to develop ideas and turn them into new profitable business units in the company.

Developing Ideas

First week introduces participants to key concepts of intrapreneurship and value creation. It indicates key aspects that enable strategic and structured approach to creativity and innovation. The goal of this module is to identify the key success factors of entrepreneurial projects:

  • At the company level (understanding the difference: intrapreneurship – project development with the company support and entrepreneurship – project development without company support)
  • At the individual level (understanding the psychology of innovation and opportunities to derive our brain to innovate)

Module date: 25-27.04.2017.

Structuring Ideas into Projects

Second week of Intrapreneurship Academy focuses on discussing key ideas in business that must be assessed for every intrepreneurial project:

  1. How to identify markets and create desired market position?
  2. How to organize resources to achieve desired goals?
  3. How to formally define the key project elements?
  4. How to manage finances of the project?
  5. How to identify and manage project risks?

The goal of this part of the program is to convey to participants key knowledge in business in terms of:

  • Key business principles that should be considered when structuring projects in order to develop a comprehensive project proposal
  • Key contemporary knowledge in certain areas with the aim of understanding the development of certain disciplines (eg. contemporary understanding of loyalty, brands, team work etc.)

Module date: 10-12.05.2017.

Evolving Projects

An idea is not a project – it is only an idea. To develop it into a good project participant will work on identifying venues for potential future developments. Therefore, in the third week participants’ ideas will evolve into projects with a clear future perspective.

The goal of this module is to expose participants to different challenges related to the development of innovative projects, which includes:

  • Understanding challenges of leadership – how to lead in the context of intrapreneurship where there are no “best practices” that can be relied upon when making decisions
  • Understanding challenges of markets – how to build market strategies for products/services that are innovative and that consumers do not how to use and in which situations

Module date: 24-26.05.2017.

Implementing Projects

The last week of Intrapreneurship Academy focuses on scaling participants’ projects (in terms of scale and scope) and providing them with insights about leadership skills that are expected from them as project managers.

The goal of the last module is to present success stories to the participants and familiarize them with good and different practices of companies, that will help identify key elements for growth and development in project implementation through:

  • Increasing project`s coverage (extension of the project impact through consideration of problems that it solves)
  • Increasing the project`s market (exploring opportunities for global scale of the project in/out of the existing system in which companies operate)

Module dates: 09/12/13.06.2017.


Program Registration Fees:


Application Deadline

First-mover registration

8.400,00 HRK


Early registration

9.900,00 HRK


Regular registration

10.800,00 HRK

Note: Indicated prices do not include VAT.